The COVID-19 pandemic has brought about a new wave of marketing and business change, especially to retailers both online and in-person. With the need to stay home but the demand for the same products, people have resorted to online to purchase nearly everything needed to fulfill their daily wants and needs, including curbside pick up […]

Free is always fun! As a creative designer myself, it’s hard to find anything for free because creatives work hard to develop items for others, but in today’s world, access to free items is so important to maximize revenue and minimize bottom line costs as a creative and entrepreneur. From management software to images, mock […]

Customer Relationship Management is the ability to holistically manage your ongoing relationship with potential, existing and lost customers through a singular software. CRM software can be a game-changer for marketers and small businesses because it allows you to create, manage and execute the customer journey from first touchpoint easily and effectively. With a few tips […]

As we come out of the COVID-19 pandemic with the rise in vaccinations and increased ability for individuals to visit retail shops, we’re still seeing the trend of online shopping due to convenience. If you happen to have an amazing product only sold on e-commerce platforms or wish to improve your success on e-commerce, I’m […]

Good branding is a necessity in today’s world – branding sells products and services, and it helps to build a bond with your audience through visual and verbal communication. Sometimes, it’s hard to really manage your branding because you’re so focused on the operations and different areas of your business that may be more demanding, […]

Calling all entrepreneurs – this one is for you! We all know the expenses that come along with running a business, but finding some great free resources are essential for growth, so I’m sharing a few of my favorite to help you be a better today. Wave Financial Management Financial management software is an absolute […]

Marketing is a diverse and difficult area of business if you’re not well versed in it. What I’ve come to learn is that a lot of my clients can run a business, but they get completely lost in trying to market because it’s not an area they have a lot of knowledge in. With so […]

Branding plays an incredibly crucial role in the customer journey in today’s modern society because it drives the visual and emotional relationship between the customer and the business. Whether you’re a solo team as an entrepreneur or part of a larger organization, having branding that is ‘on-point’ with your audience, products and business can be […]

Many businesses that I talk to struggle to keep up with their social media. They have in-house marketing experts, but don’t have the resources to hire someone exclusively focused on social media. And influencers especially are one-person teams, so it takes all of their time to curate and manage social media content, but they struggle […]

As an influencer, working with brands is a great way to monetize your following and gain meaningful business partnerships that are equally beneficial. Working with brands through affiliate marketing, one-time collaborations, repeat campaigns and long- term partnerships helps you to bring them sales and following, while also growing your following and business. But one part […]