How to Hire and Vet a Marketing Consultant

Marketing is a diverse and difficult area of business if you’re not well versed in it. What I’ve come to learn is that a lot of my clients can run a business, but they get completely lost in trying to market because it’s not an area they have a lot of knowledge in. With so […]

January 29, 2021

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Why You Should Invest in a Quality Brand

Branding plays an incredibly crucial role in the customer journey in today’s modern society because it drives the visual and emotional relationship between the customer and the business. Whether you’re a one-man team as an entrepreneur or part of a larger organization, having branding that is on-point with your audience, products and business can be […]

January 9, 2021

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Three Steps to Manage Social Media in Five Hours Per Month

Many businesses that I talk to struggle to keep up with their social media. They have in-house marketing experts, but don’t have the resources to hire someone exclusively focused on social media. And influencers especially are one-person teams, so it takes all of their time to curate and manage social media content, but they struggle […]

December 18, 2020

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How To Build A Brand Businesses Want to Work With

As an influencer, working with brands is a great way to monetize your following and gain meaningful business partnerships that are equally beneficial. Working with brands through affiliate marketing, one-time collaborations, repeat campaigns and long- term partnerships helps you to bring them sales and following, while also growing your following and business. But one part […]

December 7, 2020

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Four Steps To Building Strong Influencer Relationships

When you’re a brand or business looking to get your name out to a broader audience on social media, it’s hard to individually target customers and engage them one-on-one to generate sales. This is why many brands rely on influencers as intermediaries to help reach broader audiences that are already trusting of the influencer and […]

December 1, 2020

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Four Tips To Drive Traffic To Your Website

Your website is the powerhouse behind your business – you make sales, gain customers, and collect insights to help create and execute marketing strategies. But how do you get people to find your website and convert them to become a customer? One of the many ways that people fail in marketing is by integrating strategies […]

November 18, 2020

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How to Transform Your Style Into a Brand

When you walk around, go to the store, or go to work, you may or may not realize that you’re projecting an appearance or style to everyone around you. The way you look, act, speak and do are all part of your brand and who you are, which is the same foundation for businesses and […]

August 31, 2020

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Building Trust With Your Audience Through Authenticity

In a world where you can be anyone, why not be yourself? I have seen so many influencers, brands and businesses make the mistake of trying to be everyone else, and they lose sight of who they are and what they stand for. Authenticity is one of the many factors that are key to building […]

August 6, 2020

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How to Engage Your Audience for Justice on Social Media

Not only is 2020 an odd year because of the coronavirus pandemic, but now we are seeing social injustice come to the forefront with protests and riots. I took a step back during this time to advise and observe businesses and their response to the issues at hand. What I have truly found is that […]

June 4, 2020

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Four Tips to Help Your Content Drive Higher Engagement

We can all think of a person or company that posts WAY too much on social media with horribly written blurbs and quick “buy me” sales pitches. Let’s be real – the type and quality of content is so much more important than the quantity of content. The single biggest factor about social media that […]

May 18, 2020

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