When you’re a brand or business looking to get your name out to a broader audience on social media, it’s hard to individually target customers and engage them one-on-one to generate sales. This is why many brands rely on influencers as intermediaries to help reach broader audiences that are already trusting of the influencer and […]

Your website is the powerhouse behind your business – you make sales, gain customers, and collect insights to help create and execute marketing strategies. But how do you get people to find your website and convert them to become a customer? One of the many ways that people fail in marketing is by integrating strategies […]

When you walk around, go to the store, or go to work, you may or may not realize that you’re projecting an appearance or style to everyone around you. The way you look, act, speak and do are all part of your brand and who you are, which is the same foundation for businesses and […]

In a world where you can be anyone, why not be yourself? I have seen so many influencers, brands and businesses make the mistake of trying to be everyone else, and they lose sight of who they are and what they stand for. Authenticity is one of the many factors that are key to building […]

Not only is 2020 an odd year because of the coronavirus pandemic, but now we are seeing social injustice come to the forefront with protests and riots. I took a step back during this time to advise and observe businesses and their response to the issues at hand. What I have truly found is that […]

We can all think of a person or company that posts WAY too much on social media with horribly written blurbs and quick “buy me” sales pitches. Let’s be real – the type and quality of content is so much more important than the quantity of content. The single biggest factor about social media that […]

March 2020 will forever be a time remembered for quarantines and mass panic because of the COVID-19 outbreak occurring globally, and now businesses around the world are left with empty storefronts and mass communications on how they are managing the issues at hand. As a marketer, small business or influencer, you may see an impact […]

Social media is the wild west of the digital world – it’s made of so many diverse platforms that all have their own rules and audiences to grow your business or profile. In the modern world, there is no marketing plan without social media because it is not only the most direct way to connect […]

Your website is (or at least should) be your single source for all information about your product, service or brand. Anything you use to market your business should link back to it and you should house everything and anything your audience needs to know there to prevent message and platform confusion with each one having […]

Growing up, we only want to go with the flow of the crowd and fit in with our peers around us. As I get older, I wish that wasn’t the case because diversity and different is what truly makes out society thrive, and I love the feeling of being unique outside what everyone else around […]