Presenting your brand to the market may vary based on the platform and medium you use to promote. As a result, different logos and sizes may be required to produce the ideal situation, and creating a package of logos including different types may mean that you need a variety of design options, and knowing what […]

Marketing plans are just a small part of your overall business plan, but can easily be one of the most important. Marketing plans help to build your business within the market, promoting products and services to your audience, generating sales, and running internal operations to keep your business moving forward to achieve your goals. With […]

Brand identity is the public perception of your business and brand to the public audience, and the way that you present your brand is the ideal situation in which you want it to be digested. By building an effective brand that penetrates the market and reaches your ideal audience to create a brand that generates […]

The COVID-19 pandemic has brought about a new wave of marketing and business change, especially to retailers both online and in-person. With the need to stay home but the demand for the same products, people have resorted to online to purchase nearly everything needed to fulfill their daily wants and needs, including curbside pick up […]

Free is always fun! As a creative designer myself, it’s hard to find anything for free because creatives work hard to develop items for others, but in today’s world, access to free items is so important to maximize revenue and minimize bottom line costs as a creative and entrepreneur. From management software to images, mock […]

Customer Relationship Management is the ability to holistically manage your ongoing relationship with potential, existing and lost customers through a singular software. CRM software can be a game-changer for marketers and small businesses because it allows you to create, manage and execute the customer journey from first touchpoint easily and effectively. With a few tips […]

As we come out of the COVID-19 pandemic with the rise in vaccinations and increased ability for individuals to visit retail shops, we’re still seeing the trend of online shopping due to convenience. If you happen to have an amazing product only sold on e-commerce platforms or wish to improve your success on e-commerce, I’m […]

Good branding is a necessity in today’s world – branding sells products and services, and it helps to build a bond with your audience through visual and verbal communication. Sometimes, it’s hard to really manage your branding because you’re so focused on the operations and different areas of your business that may be more demanding, […]

Calling all entrepreneurs – this one is for you! We all know the expenses that come along with running a business, but finding some great free resources are essential for growth, so I’m sharing a few of my favorite to help you be a better today. Wave Financial Management Financial management software is an absolute […]

Marketing is a diverse and difficult area of business if you’re not well versed in it. What I’ve come to learn is that a lot of my clients can run a business, but they get completely lost in trying to market because it’s not an area they have a lot of knowledge in. With so […]