In a world where you can be anyone, why not be yourself? I have seen so many influencers, brands and businesses make the mistake of trying to be everyone else, and they lose sight of who they are and what they stand for. Authenticity is one of the many factors that are key to building […]

This pandemic is hard – there I said it! It isn’t easy on anyone, let alone businesses and people who make an income based on sales and performance. There are some areas of business I have seen really pick up (marketing how-to’s, free downloadables, public relations, etc.) and some that have really fallen off with […]

Not only is 2020 an odd year because of the coronavirus pandemic, but now we are seeing social injustice come to the forefront with protests and riots. I took a step back during this time to advise and observe businesses and their response to the issues at hand. What I have truly found is that […]

We can all think of a person or company that posts WAY too much on social media with horribly written blurbs and quick “buy me” sales pitches. Let’s be real – the type and quality of content is so much more important than the quantity of content. The single biggest factor about social media that […]

March 2020 will forever be a time remembered for quarantines and mass panic because of the COVID-19 outbreak occurring globally, and now businesses around the world are left with empty storefronts and mass communications on how they are managing the issues at hand. As a marketer, small business or influencer, you may see an impact […]

Social media is the wild west of the digital world – it’s made of so many diverse platforms that all have their own rules and audiences to grow your business or profile. In the modern world, there is no marketing plan without social media because it is not only the most direct way to connect […]

Your website is (or at least should) be your single source for all information about your product, service or brand. Anything you use to market your business should link back to it and you should house everything and anything your audience needs to know there to prevent message and platform confusion with each one having […]

One of the biggest downfalls I have seen from many businesses or individuals who try to create a brand is that they struggle to make every aspect of the brand consistent. To many, they don;t see the issue with this, but subconsciously, this causes an interruption between the brand and the consumer, causing the consumer […]

If there’s one thing I’ve learned about being a self-driven, productive person, it’s that everyone eventually burns out. If you’re used to the “go, go, go” then you’re bound to go into a spiral that will cause more harm or slow you down more than it would help you. I discovered the hard way that […]

There’s nothing more precious than those first few weeks home with your baby. Not only is it good bonding time together, but you’re trying to find your new normal on top of that with new routines, a healing body, and plenty of raging hormones from sleepless nights. We want to make the most of our […]