Branding plays an incredibly crucial role in the customer journey in today’s modern society because it drives the visual and emotional relationship between the customer and the business. Whether you’re a one-man team as an entrepreneur or part of a larger organization, having branding that is on-point with your audience, products and business can be […]

Many businesses that I talk to struggle to keep up with their social media. They have in-house marketing experts, but don’t have the resources to hire someone exclusively focused on social media. And influencers especially are one-person teams, so it takes all of their time to curate and manage social media content, but they struggle […]

As an influencer, working with brands is a great way to monetize your following and gain meaningful business partnerships that are equally beneficial. Working with brands through affiliate marketing, one-time collaborations, repeat campaigns and long- term partnerships helps you to bring them sales and following, while also growing your following and business. But one part […]

When you’re a brand or business looking to get your name out to a broader audience on social media, it’s hard to individually target customers and engage them one-on-one to generate sales. This is why many brands rely on influencers as intermediaries to help reach broader audiences that are already trusting of the influencer and […]

With 2020 being the year of work-from-home, we’ve all seen how easy it is to get distractive and be unproductive during the work day. I know I have personally taken a hit when it comes to productivity because it’s easy to go all day without leaving the house, turning on the computer, or even getting […]

Your website is the powerhouse behind your business – you make sales, gain customers, and collect insights to help create and execute marketing strategies. But how do you get people to find your website and convert them to become a customer? One of the many ways that people fail in marketing is by integrating strategies […]

When you walk around, go to the store, or go to work, you may or may not realize that you’re projecting an appearance or style to everyone around you. The way you look, act, speak and do are all part of your brand and who you are, which is the same foundation for businesses and […]

In a world where you can be anyone, why not be yourself? I have seen so many influencers, brands and businesses make the mistake of trying to be everyone else, and they lose sight of who they are and what they stand for. Authenticity is one of the many factors that are key to building […]

This pandemic is hard – there I said it! It isn’t easy on anyone, let alone businesses and people who make an income based on sales and performance. There are some areas of business I have seen really pick up (marketing how-to’s, free downloadables, public relations, etc.) and some that have really fallen off with […]

Not only is 2020 an odd year because of the coronavirus pandemic, but now we are seeing social injustice come to the forefront with protests and riots. I took a step back during this time to advise and observe businesses and their response to the issues at hand. What I have truly found is that […]