How to Hire and Vet a Marketing Consultant

Marketing is a diverse and difficult area of business if you’re not well versed in it. What I’ve come to learn is that a lot of my clients can run a business, but they get completely lost in trying to market because it’s not an area they have a lot of knowledge in. With so […]

January 29, 2021

The Full Post  »

Why You Should Invest in a Quality Brand

Branding plays an incredibly crucial role in the customer journey in today’s modern society because it drives the visual and emotional relationship between the customer and the business. Whether you’re a solo team as an entrepreneur or part of a larger organization, having branding that is ‘on-point’ with your audience, products and business can be […]

January 9, 2021

The Full Post  »

Three Steps to Manage Social Media in Five Hours Per Month

Many businesses that I talk to struggle to keep up with their social media. They have in-house marketing experts, but don’t have the resources to hire someone exclusively focused on social media. And influencers especially are one-person teams, so it takes all of their time to curate and manage social media content, but they struggle […]

December 18, 2020

The Full Post  »

How To Build A Brand Businesses Want to Work With

As an influencer, working with brands is a great way to monetize your following and gain meaningful business partnerships that are equally beneficial. Working with brands through affiliate marketing, one-time collaborations, repeat campaigns and long- term partnerships helps you to bring them sales and following, while also growing your following and business. But one part […]

December 7, 2020

The Full Post  »

Four Steps To Building Strong Influencer Relationships

When you’re a brand or business looking to get your name out to a broader audience on social media, it’s hard to individually target customers and engage them one-on-one to generate sales. This is why many brands rely on influencers as intermediaries to help reach broader audiences that are already trusting of the influencer and […]

December 1, 2020

The Full Post  »

Five Habits of Highly Productive People

With 2020 being the year of work-from-home, we’ve all seen how easy it is to get distractive and be unproductive during the work day. I know I have personally taken a hit when it comes to productivity because it’s easy to go all day without leaving the house, turning on the computer, or even getting […]

November 23, 2020

The Full Post  »

Four Tips To Drive Traffic To Your Website

Your website is the powerhouse behind your business – you make sales, gain customers, and collect insights to help create and execute marketing strategies. But how do you get people to find your website and convert them to become a customer? One of the many ways that people fail in marketing is by integrating strategies […]

November 18, 2020

The Full Post  »

How to Transform Your Style Into a Brand

When you walk around, go to the store, or go to work, you may or may not realize that you’re projecting an appearance or style to everyone around you. The way you look, act, speak and do are all part of your brand and who you are, which is the same foundation for businesses and […]

August 31, 2020

The Full Post  »

Building Trust With Your Audience Through Authenticity

In a world where you can be anyone, why not be yourself? I have seen so many influencers, brands and businesses make the mistake of trying to be everyone else, and they lose sight of who they are and what they stand for. Authenticity is one of the many factors that are key to building […]

August 6, 2020

The Full Post  »

Why Marketing Feels Weird Right Now and Four Ways to Address It

We’re living in a weird time – and weird is the only word I know to use. 2020 has been a year of the coronavirus pandemic, social justice reform, and so much more, resulting in such a revolution for the digital world, changing the topics from what to buy to what to do. Individuals and […]

July 30, 2020

The Full Post  »