Marketing is a diverse and difficult area of business if you’re not well versed in it. What I’ve come to learn is that a lot of my clients can run a business, but they get completely lost in trying to market because it’s not an area they have a lot of knowledge in. With so many different specializations, such as social media and advertising, it’s easy to know a little bit about a lot or a lot about a few things as a non-specialist. This is why hiring a marketing consultant (or a few!) is crucial to your success because they will bring years of expertise and experience to your business without insane investments of time and money, allowing you to focus on growing and managing your business.
But where do you start when trying to find a marketing consultant that’s right for you? I’ve identified key steps to vetting and choosing a marketing consultant for your business to minimize the headache and maximize your time.
Know what you need before you start Googling for consultants. Too many clients come to me saying they need marketing help, but they don’t understand what they need (and that’s no problem!). Marketing consultants are here to help you identify solutions to your problems, but first you need to understand you problem and goals. If you see that you have low engagement or poor digital performance, this will help a consultant to build you a digital marketing plan that will work for you. Or if you know you want to reach the local audience more, that will help a marketing consultant to give you a more accurate services portfolio and pricing.
If you find a consultant you may want to work with, follow them on social media for a while and learn more about them. Most marketing consultants have dedicated channels to share tips and tricks, as well as insights into marketing and design that can help you. You can then get a feel of if this person is a good fit for your business by their content, look, feel and engagement.
Many people are looking local for consultants, but that may not be ideal for your business. Due to the beauty of remote working, it has become easier to connect with marketing consultants all over the country, or even around the world. You will want to find someone who fits your needs more than your location because they’ll be able to service your business more effectively and efficiently by understanding and solving your problem.
You should absolutely interview your marketing consultant like you would a potential employee. This is someone who will work for you and service your business, and they aren’t offended if you decide to interview a few options. We want you to find someone who’s a good fit for you, just as we interview you to ensure you’re a good fit for us. Ask questions about accessibility, services, communication, and more to understand how they work and what they’ll do for you.