Many businesses that I talk to struggle to keep up with their social media. They have in-house marketing experts, but don’t have the resources to hire someone exclusively focused on social media. And influencers especially are one-person teams, so it takes all of their time to curate and manage social media content, but they struggle to keep up with the demand that social media requires.
What if I told you that you could run your social media accounts with five hours per month? Writing, scheduling and reviewing content is all about efficiency and effectiveness, and with a few organizational tools, you too can run your social media is such a short time!
Use a calendar of the month and mark each date you want to post based on the platform you’re planning for and what topics you want to cover in a time period, such as weekly or daily. Then, write down the types of posts you want to post (client testimonials, new images, helpful hints, etc.) and equally distribute them, creating a consistent feel to your content day-to-day and week-to-week. Then, type up content and pull images for each post. Then, when the day comes, you have everything you need at your fingertips to post, taking less than a minute to do! Here is an example of what my content calendar looks like in Google Calendar:
As you can see, I set a theme for the week and outlay that first. Then, I go in and create events for each day, that say what type of post I want to do (Overlay, image or blog post), the title of the content, and then when I open the event, my content is all attached and ready to be posted.
Facebook is one of the many platforms that allows you to pre-schedule all of your posts for the month! Load your content from the content calendar into your Facebook page manager account to set it and forget it. For platforms like Instagram, you can add images and content directly in to the posts section so that everything is loaded and ready to just hit post every month. The other option is to get a social media posting software for your business that allows you to preschedule everything, such as Hubspot.
Take an hour after the first of every month to review the post performances from the previous month. This will help you to understand what performed and what didn’t making it easier for you to create your next content calendar!