When you walk around, go to the store, or go to work, you may or may not realize that you’re projecting an appearance or style to everyone around you. The way you look, act, speak and do are all part of your brand and who you are, which is the same foundation for businesses and organizations when they build a brand. Working with influencers and small businesses has shown me that many do not know where to start when building their brand, but they don’t realize that the process is already started with their daily style and choices. With a few short steps, you’ll be able to build a brand and understand where to go with building your business strategy.
The way you look and feel is a way to understand who you are and what your brand is. If you like wearing blue jeans and flannels in a field, you might be more of a country category versus heels and mini skirts in a downtown region portraying a sleek urban lifestyle. Discover what pieces of your look and wardrobe are most aligned with who you are on a daily basis, and take the colors, patterns, materials, attitude, personality, and more to translate them into your brand. Finding your niche in the market through who you are is important to properly target your audience and achieve success. You wouldn’t want to target laid back country regions with marketing if you are portraying an urban city lifestyle. The best practice you can use to discover your category is to print a bunch of pictures that inspire you, divide them by similar look and feel, and build inspiration boards that portray a life or style you love. I constantly have a style board on my office wall with photos, quotes and images that inspire me with the opportunity to change them as my inspiration and brand expands.
Using your style board, find common elements to build your brand palette. Your palette is more than just colors – it’s patterns, style, perspectives and more that are a reference to who you are. These all come together to form your brand standards down the line as you finesse your brand. It’s important when building a brand that you thrive on consistency and build trust with your audience, so staying in your style and palette is important to maintaining and growing your audience. Understand when fabrics,materials, colors, patterns and more are consistent in your style and begin building your brand on those.
The way you speak is just as important as the way you look. The voice of your brand communicates to your audience and builds a warm relationship with them through words, as well as communicated to them in a way that the masses understand.