This pandemic is hard – there I said it! It isn’t easy on anyone, let alone businesses and people who make an income based on sales and performance. There are some areas of business I have seen really pick up (marketing how-to’s, free downloadables, public relations, etc.) and some that have really fallen off with people taking a step back to conserve cash (website designs, new purchases, etc.).
If you’re a business owner, employee, or run your own one person show, we’ve all experienced changes in our work with the pandemic, especially if your workload has slowed down. Over the last few months, I’ve really taken time to relax, recharge and reflect on my business and so many I have found was lost during this period to know how to move forward. So, I am sharing the five tasks I have been working on during this quarantine to help my business and my clients.
Now is the time to really focus on making sure your books are in order. Revisit your budget and file away that important paperwork that has been piling up on your desk. Ensure your digital files are properly labeled, stored and organized. If you feel disorganized, your work will reflect that and your mentality will be clouded. Wipe down your desk, technology, and anything you need to feel clean and focused during work hours.
Marketing doesn’t always have to be about spending money. Start a podcast, revisit your social media strategy, create free downloadable for your clients, and build an email list to start email marketing (Mailchimp allows you to send marketing emails FOR FREE!). These are all great strategies to help build and reach out to your audience regardless of budget.
Working from home is almost required nowadays, and will likely stick around for a while. If you’re like me, you created your own workstation at your dining room table, but this isn’t great for your long-term productivity and mentality. Take a little time and put together a focused space just for work, whether it be a dedicated office space or a desk in a quite corner of your home. This way, when you sit down to work, your mind knows why you’re there and you’re able to work smarter, not harder.
Are you the kind of person who sits down for 8+ hours per day and feels like they’ve accomplished nothing at the end of it? Created a hyper focused planning process for your time is so important, and now’s the time to start building that habit. Sit down every morning with a cup of coffee and write down everything you want to achieve for the day. Then, organize it by priority and time. Doing small, easy tasks first can help you know a few things off your to do list quickly, motivating you to tackle larger, more time consuming projects.
If you’ve been thinking about giving your brand a refresh, now would be a great time to to do. Ensure that your content, voice, image, logo, etc. all fit the future direction of your brand, and make edits as you see fit. This includes refreshing website content, reviewing SEO and search performance, seeing where customers are engaging with digital assets, and reviewing how you can better speak and target your audience through data and performance.